· Tricia Tan  · 6 min read

Nurture the Culture with Company Core Values

The unfortunate thing about company culture is that workplaces with no regard for it chalk it up to a few “good” adjectives.

What’s it like working for your company?

Oh, we’re fun!

We’re innovative!

We’re a family here!

Working for us will transform your life!

Well, you know what they say—if it’s too good to be true, it probably is.

The number of exclamation points and vague promises should key you in that the company is probably just selling an image you want to hear.

Because the truth about company culture is that it guides how the employees collaborate and how you take care of the brand and your clients—it’s how your company operates.

Your company’s culture is anchored on core values that dictate how everyone, from the executive to the associate, decides on a course of action while at work.

What is company culture?

Sure, fun, innovation, and a catalyst for change are all good things, but your company culture should explain how exactly you do all that.

One of those particular components of work life that are challenging to measure and even more so to estimate a return on investment is culture.

However, developing and fostering culture is essential for organizations seeking to foster an atmosphere rich in employee involvement and distinct organizational values.

Values and culture are intricately interwoven and permeate every aspect of a firm in modern business. Therefore, never undervalue the influence values have on the brand when developing or reevaluating them.

A strong organizational culture will promote success by assisting in the recruitment and retention of top personnel, fostering openness within the company, and more.

Clarifying a company’s vision, uniqueness, and objectives can be the beginning of this approach.

But then again, why is it so essential to exert effort in crafting your company culture?

Even though “culture” is somewhat ambiguous, experts concur that it is crucial for a successful corporate strategy.

The company’s mission must be reflected in its positive culture and core values without undermining the mission’s main goal or coming across as flimsy.

Because it increases engagement, workers are generally happier, which increases staff retention. In addition, a meaningful workplace culture results in content and motivated employees who are motivated to work more.

Businesses can even acquire great talent thanks to this method, which puts them well ahead of rivals who may have yet to use it.

Overall, a solid corporate culture is critical to most successful businesses.

Internal communication specialists make great efforts to ensure that the company’s basic principles are reflected in its internal and external brand.

It takes a lot for a company’s culture to stand out among the noise, especially in an oversaturated market with paid advertising and curation.

What are core values?

We’ve mentioned core values earlier, but what are they exactly, and why do you need to identify what are yours?

The core values of a corporation are its underlying ideals and guiding ideas.

The guiding concepts and common aims that define a firm’s core values can act as a mission statement for the organization, influencing company culture, product development, and the workplace.

Employing a clear set of values aids in employees understanding what the company genuinely stands for.

It explains what they should be passionate about to advance within the company, walks them through their daily tasks, and motivates them to behave a certain way.

This supports staff in making wise professional decisions that align with the brand’s vision.

Values are essential to the success of every firm, regardless of size.

They determine the behavior and actions necessary to support workers’ day-to-day operations, impacting strategy and decision-making.

When chosen wisely, values are the cornerstone of any successful firm, supporting organizational objectives and enhancing employee relations.

Crafting your company’s core values

The beauty of crafting your company’s core values is that there are no hard and fast rules.

These are your values, after all, they guide your work ethic and standards at work. And because it is so important, all the more reason for you to deliberately and intentionally choose and implement what values best define you and your business.

We’ve outlined some approaches to help you get started:

1. Involve the crew

Since these values will impact the whole company, gather your most trusted coworkers and brainstorm with them.

Start by creating a list of the company’s values.

Make sure to exercise restraint if you’re the boss or a co-founder by keeping an open mind and encouraging the rest of your team to be honest with one another.

Treat everyone in the room as one team, and limit your list of critical values to a few areas of consensus. Then, lay the list of values aside and review them in a few weeks or a month.

You’ll know you’re speaking for everyone in the company if the rest of your team continuously agrees with your identified value statements.

2. Go back to your mission statement

In some cases, your company’s mission can automatically extend to its core values.

Consider your mission statement, take ownership of it, and see what essential principles emerge naturally.

3. Say it loud and clear

Ideally, a company’s core principles would be so clearly stated that every choice would be made in light of them, right down to the hiring procedure.

Your fundamental principles should be the foundation for managing human resources and hiring entry-level staff. They should be definite enough to draw in suitable candidates.

You need clear, shared values to be the top organization.

Lastly, make an effort to make your workplace a living embodiment of your beliefs when making adjustments or developing new ones.

By announcing them, everyone is aware of these modifications and their potential effects.

Explain to staff why these fundamental principles are essential to the company and are open about the precise decisions that go into developing them.

Let them comprehend how decisions are made.

Don’t forget to recognize those who consistently uphold the values. Your core values are essentially useless without these advocates.

To summarize

Without principles, organizations struggle to grasp where their ethos resides.

Culture shapes a work atmosphere. Establishing these is essentially the first step toward creating an authentic workplace and a chance to take advantage of the numerous commercial advantages a cohesive culture offers.

Identifying your core values and solidifying them into your company culture may take some time, so give yourself and your HR staff all the time you need!

Hezum, a complete HR solution for small to medium-sized businesses, takes care of administrative functions such as onboarding and time off management so your HR can focus on the most important matters.

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