SEO

What is SEO?

SEO (Search Engine Optimisation) is the practice of improving a website’s visibility in organic search engine results through content, technical, and structural optimisations. In HR, SEO is critical for ensuring that job postings, career pages, and employer brand content are discoverable by candidates searching for opportunities online. Recruitment SEO involves optimising job titles, descriptions, and career site structure, using relevant keywords, and ensuring pages are mobile-friendly and fast-loading. Strong SEO reduces dependency on paid advertising and increases the volume of qualified organic applicants.