GROW Model

What is GROW Model?

Sir John Whitmore, Graham Alexander, and Alan Fine were the co-creators of the GROW model, which was developed in the 1980s. Managers, executives, and business titans use it as their primary coaching technique.

Why GROW Model Matters

The letters GROW stand for Goal, Reality, Options, and Will. Each of these words represents the coaching process as a step. Managers frequently adopt the GROW framework to assist staff members with problem-solving, goal-setting, identifying and learning new skills, and improving work performance.