Coaching

What is Coaching?

Coaching is a developmental process in which an experienced individual guides an employee to improve performance, develop skills, or achieve specific professional goals. Unlike training, which typically delivers standardised content, coaching is personalised and focuses on the individual’s strengths, challenges, and aspirations. Workplace coaching may be delivered by managers, internal coaches, or external professionals and can address leadership development, career transitions, performance improvement, or specific competency gaps. Effective coaching uses active listening, powerful questioning, and accountability to drive sustainable behavioural change.