Viral Marketing

What is Viral Marketing?

Viral marketing is a strategy that encourages individuals to share a marketing message rapidly, creating exponential growth in its reach and visibility. In recruitment and employer branding, viral content can dramatically increase awareness of an organisation as an employer. Examples include creative job advertisements, employee-generated content, workplace culture videos, or social media campaigns that resonate broadly. While viral reach cannot be guaranteed, organisations can increase their chances by creating authentic, emotionally engaging content and empowering employees to share it across their networks.