Social Currency

What is Social Currency?

Social currency is the value that individuals gain from sharing information, experiences, or affiliations that enhance their social standing or identity. In employer branding, social currency refers to the reputational benefit employees receive from being associated with a desirable employer. When employees feel proud to share their workplace experiences on social media, they generate organic employer brand advocacy. Organisations build social currency by creating a compelling workplace culture, offering noteworthy benefits, and providing experiences that employees want to talk about publicly.