Pay-Per-Click

What is Pay-Per-Click?

Pay-per-click (PPC) is a digital advertising model where the advertiser pays a fee each time their advertisement is clicked. In recruitment, PPC advertising is used on job boards, search engines, and social media platforms to promote job listings and career pages to targeted audiences. PPC campaigns allow recruiters to control spending, target specific candidate demographics, and measure return on investment through metrics such as cost-per-application and cost-per-hire. Platforms commonly used for recruitment PPC include Google Ads, LinkedIn, Indeed, and Facebook.