Direct Marketing

What is Direct Marketing?

Direct marketing is a form of communication that reaches individuals directly through channels such as email, SMS, direct mail, or targeted digital advertising. In recruitment, direct marketing techniques are used to reach potential candidates with personalised job opportunities, employer brand messaging, and event invitations. This approach allows recruiters to target specific talent segments based on skills, experience, location, or career interests. Direct marketing in HR requires compliance with data protection regulations such as GDPR and CAN-SPAM when contacting prospective candidates.